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Brand profile / Italy

Pirelli tires: the brand, the history, the choices

Performance & premium vehicles. Understand the families before you choose a model.

PirelliFOUNDED 1872 · ITALY

The story behind the name

Giovanni Battista Pirelli founded the business in Milan in 1872 to manufacture rubber products. It moved into bicycle tires and then automobile tires. Its association with performance vehicles is part of the brand’s identity, while its catalog extends beyond sports cars.

Where to start in the range

P Zero · Cinturato · Scorpion

Read the full model suffix and any automaker-specific marking. Two P Zero tires in the same nominal size can have different approvals or constructions. For a crossover, the Scorpion family may be a more relevant starting point.

A useful question before you buyDoes your vehicle specify an original-equipment approval or run-flat construction?

How does Pirelli compare?

Compare a specific model against products in the same category, preferably in the same size and test conditions. A manufacturer-wide star score would hide those differences. We summarize published specifications and buying considerations; we have not conducted instrumented road tests.

For your shortlist, verify seasonal suitability, the service description, installed cost and written warranty conditions. Check current recall information by the complete tire model and identification number.

Primary sources

Source review: September 20, 2026. Independent editorial profile; no manufacturer affiliation.

Pirelli in our tire library

Explore the manufacturer’s current range for available models and specifications. We will add individual profiles as their source data is reviewed.

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